Boutique Go-To-Market Consulting for Technology Startups and Scaleups

Is your technology reaching the market, or is it still in the lab?

Raval Consulting Inc. (RCI) brings senior, hands-on go-to-market advice to B2B technology startups and scaleups. Twenty-five years of global leadership at Hewlett Packard Enterprise, Compaq and Microsoft, applied to your next phase of growth.

What we do

Where Raval Consulting adds value

RCI works with B2B technology companies at the moments when getting to market, and staying there, matters most. Three disciplines, one aim: a repeatable path to revenue.

Go-to-market strategy

Is your strategy built on how you hope the market behaves, or how it does?

Positioning, an ideal customer profile built from your own wins, and a sales process your team can run without the founder in every call.

AI commercialization

The pilot went well. Why has the contract not followed?

A business case the buyer can sign, pricing that fits their budget, and answers to the trust questions before they are asked.

Partner ecosystem design

How do you turn signed partners into pipeline?

Partner programs built from the partner's side of the table, so partners make money and know what to do on Monday.

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Built For

The right fit matters as much as the right expertise.

RCI does one thing: go-to-market for technology companies. Here is where that focus adds the most value.

Strong product, weak path to market

Your technology is real and your customers value it. But your sales motion isn't repeatable, your messaging isn't landing, or your channel isn't converting.

You need someone who has built and run GTM programs at scale.

Building or rebuilding a partner program

You know indirect channels must be part of your growth model. But you don't have the internal expertise to design a program that actually generates revenue — not just partner logos.

RCI designs the enablement and incentives that turn relationships into pipeline.

Commercializing complex technology

You've proven your technology works. Now you need the commercial framework to sell it.

RCI builds the business case, the partner ecosystem and the sales playbook to take complex platforms, AI included, to market.

If any of these sound familiar, book a call →

25 years building technology markets at

Microsoft Hewlett Packard Enterprise Compaq DEC Philips
About Kapil

Strategy without execution is just theory.

"The best strategy I've ever seen is the one that gets executed. Everything else is a presentation."

After 25 years leading go-to-market at large technology companies, I started RCI to bring that same discipline to founders who need it most.

Based in the Toronto area. Working globally.

More about me →
Kapil Raval
Free diagnostic tools

Try the way RCI works before you call.

Short diagnostics built from the questions RCI asks on day one of an engagement. Full results on screen. No sign-up required.

For startups selling technology
GTM Readiness Scorecard

Is your go-to-market ready to move from trial users to repeatable revenue? Seven areas, one place to fix first.

Start the Scorecard →
For leaders buying or building AI
AI Opportunity Assessment

Does your AI initiative have a sound business case before money is committed? A clear verdict and the gaps to close.

Start the Assessment →
See all three tools →

Ready to talk?

Whether you need a sounding board for a specific decision or a full strategic engagement, the conversation starts here.

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