Decades in the market.
Now working for yours.
I've spent 25 years at the intersection of technology and market — leading go-to-market programs at Microsoft, managing partner ecosystems at HP Enterprise, and driving commercial strategy at Compaq, DEC, and Philips.
I started Raval Consulting because I saw a gap: technology companies with genuinely compelling products that struggled to translate product excellence into market traction. The founders were brilliant. The technology was real. But the path from product to revenue was unclear, the messaging wasn't landing, and the partner channels weren't converting.
That's the work I do. I help technology companies — particularly startups and scaleups — develop and execute go-to-market strategies grounded in how markets actually work, not how we hope they do.
"The best strategy I've ever seen is the one that gets executed. Everything else is a presentation."
I work with a small number of clients at any one time — retainer engagements, defined projects, and advisory relationships. Based in Toronto. Comfortable working across North America, Europe, and beyond.
Career
Raval Consulting Inc.
2025 – Present
Founder & Principal
Technology GTM Consulting — go-to-market strategy, partner programs, and delivery execution for technology startups and scaleups.
Microsoft
Earlier career
Senior GTM & Partner Roles
Led go-to-market and partner strategy initiatives across Microsoft's technology portfolio.
HP Enterprise
Earlier career
GTM & Partner Program Leadership
Developed and executed go-to-market strategy and partner ecosystem programs for HP Enterprise's technology solutions.
Compaq
Earlier career
Market Development & Commercial Strategy
Drove commercial strategy and market development programs during a pivotal period in enterprise computing.
DEC
Earlier career
Technology & Commercial Roles
Early career roles spanning technical and commercial functions at Digital Equipment Corporation.
Philips
Earlier career
Technology Division
Commercial roles within Philips' technology division, gaining early exposure to global markets.