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Thinking on technology GTM

Perspectives on go-to-market strategy, partner programs, and what it actually takes to build a market.

August 2026  ·  Partner Ecosystems & Trust

What Does Gold Partner Actually Certify?

Most partner tiers measure revenue, exams passed, and marketing commitments. Buyers read them as a statement about competence and accountability. That gap is where partner programs stop working as trust mechanisms.

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August 2026  ·  Partner Ecosystems & Trust

Who Actually Carries the Trust?

Enterprise technology has spent forty years trying to manufacture trust through certificates and attestations. Most of those attempts failed — and what actually carried trust has consequences for anyone selling through a channel.

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