Experience | Boutique GTM Consulting for Technology Startups

25+

Years in technology markets

Global technology companies

Continents engaged

"I've been in rooms where the strategy was brilliant and the execution fell apart. And rooms where the strategy was mediocre and the execution saved it. Execution wins more often than people think."

Where the experience was built

Microsoft

Senior GTM & Partner Strategy

I worked first in Microsoft's Corporate Business Development group, then in Data & AI Engineering. In Corporate BD, I developed and applied Build, Buy, or Partner frameworks to guide how the business entered new markets and technology areas. In Data & AI Engineering, I took that further: shaping product strategy from the ground up and building the partner ecosystem for a data platform in parallel with the platform itself, rather than retrofitting GTM after the product shipped.

HP Enterprise

GTM & Partner Program Leadership

Led go-to-market strategy across a diverse global technology portfolio. I built channel programs from the ground up and developed partner enablement frameworks that drove real revenue through indirect sales across multiple diverse geographies.

Compaq

Market Development & Commercial Strategy

Drove commercial strategy during one of the most competitive and fast-moving periods in enterprise computing. I developed deep capabilities in market entry and competitive response — lessons that inform every engagement I take on today.

DEC & Philips

Technical & Commercial Roles

Working on the ground in the Middle East, these early career roles provided foundational exposure to global market dynamics. I learned exactly how product strategy, market readiness, and commercial levers must align to drive enterprise adoption.

Representative work

The types of problems we solve

Across 25 years and five major companies, certain business challenges repeat themselves. These are the problems I know how to solve. What specific challenge is your leadership team facing right now?

GTM Strategy: Positioning and commercializing enterprise software and platform products for new market segments.
Partner Ecosystems: Designing channel programs for technology companies ready to scale beyond direct sales.
Market Entry: Building execution plans for companies expanding into North American, European, and global markets.
Product Commercialization: Managing the full lifecycle, from pricing and positioning to launch and post-launch iteration.
Sales Enablement: Developing actionable GTM playbooks to align high-growth sales teams.
Strategic Alliances: Designing alliance and co-sell programs that create measurable pipeline.
Executive Advisory: Guiding founders through first commercial hires and GTM team builds.
Emerging Technology: Translating the technical differentiation of complex platforms — including AI — into clear commercial value.

Bring this experience to your challenge.

I have spent two and a half decades building pattern recognition across global technology markets. Today, we apply those lessons directly to your business through a boutique GTM practice designed for technology startups and scaleups.

Are you ready to build a strategy that actually executes?

Book an Intro Call

A career at the frontier of technology commercialization